Startup EV brands Tesla, Lucid, Rivian, and Polestar have touted desirable products and a direct-sales business model that avoids dealership hassles. But they may not be connecting as well with prospective customers as traditional luxury brands, according to a recent study from consultancy Pied Piper. In a ranking of 25 brands, Rivian came in last...
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Monday, August 1, 2022
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Study: EV startup brands aren't doing well in connecting with prospective customers
Study: EV startup brands aren't doing well in connecting with prospective customers
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