Dealer markups on hybrid cars—plug-in or not—are getting steeper, which could cancel out the decrease in ownership costs afforded by their increased fuel efficiency. CarsDirect reports that one California dealership has added a $10,995 markup to the redesigned 2023 Toyota Prius Prime plug-in hybrid, bringing the advertised price from...Dealer markups on hybrid cars—plug-in or not—are getting steeper, which could cancel out the decrease in ownership costs afforded by their increased fuel efficiency. CarsDirect reports that one California dealership has added a $10,995 markup to the redesigned 2023 Toyota Prius Prime plug-in hybrid, bringing the advertised price from...
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