Tesla has strong brand loyalty, but Rivian and Lucid are beginning to lure some Tesla owners away, according to a new study from S&P Global Mobility. Most Tesla owners stay with the brand, the study found. A whopping 72.8% of Model 3 owners replace their cars with another Tesla, as do 59.9% of Model S owners. Among Model S owners that don't...
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Friday, September 15, 2023
Tesla loyalty is high, but Rivian and Lucid are luring owners away
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